The Retail Path to Purchase
The Retail Path to Purchase
Understanding the journey a shopper/consumer (consciously or subconsciously) goes through on their path to buying a product is a helpful way to tailor marketing efforts and spending for the greatest impact. Companies should view shopper insights as potential actionable content. Using what we know about shopper beha…
3 Reasons Why Qualitative Customer Conversations Must Be Part of your Customer Journey Map
3 Reasons Why Qualitative Customer Conversations Must Be Part of your Customer Journey Map
Big data is one of the most prevalent buzzwords in technology, marketing research, and design – and for good reason. Quantitative, data-based research is an imperative part of any customer journey map to truly understand your customer’s path to purchase…
Online Path to Purchase (P2P)
Online Path to Purchase (P2P)
A consumer has many options for locating the products they want and need, and the internet plays a vital role in the behavior of consumers both through research and easier access to a supply of products. The ability for businesses to understand the difference between online and retail P2Ps, allow a company to do …
The Challenge and Opportunity of B2B2C Journey Mapping
The Challenge and Opportunity of B2B2C Journey Mapping
In the world of journey mapping, industries like consumer packaged goods (CPG) can present a unique challenge. CPG brands – essentially, any product that is sold in a supermarket or big box retailer – are known as B2B2C, meaning they must keep the needs of both their retailers (businesses…
How to Tell if You are Really Ready for Customer Journey Mapping or Path-to-Purchase Research?
How to Tell if You are Really Ready for Customer Journey Mapping or Path-to-Purchase Research?
With the variety of products and services available to customers, many companies are interested in identifying how their customers find and select them and their products & services. Many try journey mapping and market research, many times with …
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