Wow – Seriously? The Fourth Common Pitfall in Testing New Concepts
Wow – Seriously? The Fourth Common Pitfall in Testing New Concepts
Deploying customer surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specification”, “missin…
The Fifth Common “Gotcha” in Testing New Concepts
The Fifth Common “Gotcha” in Testing New Concepts
Deploying customer surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specification”, “missing or bad pricing”,…
The Sixth Pitfall in Testing New Concepts (This One Gets Even the Seasoned Professionals!)
The Sixth Pitfall in Testing New Concepts (This One Gets Even the Seasoned Professionals!)
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specifica…
The First Mantra to Making Your Customer Surveys Successful
The First Mantra to Making Your Customer Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
In this ongoing series, we’ll share with you three mantras associated with making customer surveys a succes…
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