Grab a cup of coffee and enjoy these marketing tips from Gold Research

Welcome to our blog

Research Tips & Tricks. Welcome to our blog. We will be posting helpful research information tips and tricks in the following categories:

First Common Pitfall In Using Customer Intercepts, and In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It

Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.

In this ongoing series, we’ll share with you six common (and deadly) pitfalls associated with this type of research – and how you can easily avoid them.

Continue Reading

Second Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It

Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.

Earlier we had made you aware of the danger of “inadequate concept specification” and how it can be avoided. Presented below is the second common pitfall associated with this type of research – and how you can avoid it.

Continue Reading

Third Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It

Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.

Earlier we had made you aware of the dangers of “inadequate concept specification”, “missing or bad pricing”, and how they can be avoided. Presented below is the third common pitfall associated with this type of research – and how you can avoid it.

Continue Reading

Fourth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It

Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.

Earlier we had made you aware of the dangers of “inadequate concept specification”, “missing or bad pricing”, "surveying the wrong population" and how they can be avoided. Presented below is the fourth common pitfall associated with this type of research – and how you can avoid it.

Continue Reading

Fifth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It

Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.

Earlier we had made you aware of the dangers of “inadequate concept specification”, “missing or bad pricing”, "surveying the wrong population", "ignorning key drivers" and how they can be avoided. Presented below is the fifth common pitfall associated with this type of research – and how you can avoid it.

Continue Reading