Gold Research Resources

Customer feedback is the lifeblood of your business.

Real-time feedback resulting from store intercepts, onsite surveys, and mobile research is critical as it makes you aware of customer experiences while they are still fresh, leading to richer and more actionable insights that fuel business growth.

While a lot of businesses are investing in store intercepts, onsite surveys, and mobile research, there are some mistakes that even the most experienced researchers make.

7 deadly pitfalls in store intercepts, onsite surveys and mobile research and how to avoid them