Programming Complex Survey and Parsing Data Mid-Stream into Client’s Data Systems
A national research agency sought assistance in programming, hosting and deploying a complex online questionnaire nationwide. Project involved embedding critical question modules, complex algorithms, and managing multiple survey quotas with sampling partner over a short fielding duration.
Making Presentations More Visual & Engaging
Ardent Mills wished to develop research presentations that would be insightful and visually engaging for its marketing and sales teams. Gold Research, Inc. was engaged by Ardent Mills to act as an extension of their research team. Gold Research had to review complex reports, convert to presentation deck format, then use graphic design skills to convert to visually appealing presentations. These presentations would then be used by multi-channel marketing and sales teams.
Conducting Naming and Logo Research in Niche Markets
A Florida based marketing and advertising agency was hired by a Medical Group to help 1) Rename an existing hospital and 2) Select both a name and a logo for a new hospital.
Developing concept testing insights
A national yogurt brand with more than 200 flavors, wanted to identify customer reactions to new concepts that were being launched initially in test markets prior to a national rollout. Dannon wanted to test shopper reactions to its concepts as well as planograms, packaging, and shelf layouts to identify customer acceptance and desired improvements.
Test New Menu Concepts for Casual Dining Chain
A national restaurant chain sought out Gold Research to assist with testing new menu concepts.
Specifically, the restaurant chain wanted to:
- Test multiple new menu concepts nationwide among customers and non-customers
- Identify which new concept would increase the customer base overall, while maintaining a positive business case
- Segment and profile customers by their preferences and habits
- Evaluate interest in specific concept related features
- Understand pricing options for each tested concept