A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were not identifying emotional purchase triggers by only collecting feedback from shoppers after the buying cycle had been completed. They were looking for a quick, agile, inexpensive mobile on-site survey solution that would enable them to capture purchase triggers and drivers by collecting feedback during the shopping process.
In this engagement, we drafted a questionnaire, converted it into a mobile format, and sent it out to our mobile panel of national shoppers. Each shopper was pre-screened and qualified according to the client’s requirements for age, gender, shopping habits, etc.
Qualified shoppers were asked to visit select retail stores in their individual markets and take the survey on-site while shopping. Incoming on-site survey data was validated via geo-fencing and geo-stamping. This helped to ascertain that shoppers did in fact take the surveys on-site during shopping. The client also received all on-site survey data in real time.
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Watch Nyika Allen, C.M. Allen, Director of Aviation, City of Albuquerque, share her experience working with Gold Research, Inc in evaluating customer journeys.
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