retailAsset 8

In-Store Shopper Satisfaction Tracking Study

The Challenge

An international chain of restaurants and retail stores wanted to:

  • identify customer reactions to new concepts and services
  • set up a system for tracking performance on key service metrics.

The Solution

Gold Research devised an ongoing research effort that:

  • Leverages iGoldSMART™ – our proprietary mobile survey solution, to intercept and gather reactions from customers as they experience new concepts and services.
  • Allows the client to access customer feedback in real-time i.e. as it is being provided.
  • Successfully gathers real-time data from all stores – 60% of which are in areas with no internet.
  • Enables the client to view customer reactions and preferences across 100 different locations in USA & Canada.

The Results

Results from this effort are being leveraged by the client to:

  • improve customer retention by focusing on the “key drivers” identified through this research.
  • expand in markets where tested concepts are a “hit.”
  • track and report on key metrics in “real-time”.

Awarded by Feedspot

Contact Us

1-800-549-7170

GoldResearch, Inc.

8000 I.H. 10 West | Suite 600
San Antonio, Texas, 78230
Our proven research methods can: 
Identify new markets | Demystify customer loyalty rationale | Quantify a new campaign’s effectiveness | Unlock marketing research insights

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