Freudenberg Household Products

surveys smallHelping Freudenberg Household Products (FHP) Obtain A Market Leadership Position by Understanding its Customers Path-to-Purchase

The Challenge

Freudenberg Household Products (FHP), a leader in floor cleaning, was looking to take a leadership role with their customers and optimize their go to market strategy by leveraging insights of the consumer’s “path to purchase” when it comes to the floor cleaning (mops & brooms) category. FHP wished to gain a thorough understanding on the key steps in the shopping journey/path to purchase for brooms and mops, identifying the key decision points, inflection points and purchase drivers across the shopper journey and create a vision for optimizing the journey from end-to-end as a guide for product and market strategy decisions.

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National Consumer Goods Company

surveys smallGold Research Inc. Saves National Consumer Goods Company $30,000 in Mobile On-Site Surveys 

The Challenge

A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were not identifying emotional purchase triggers by only collecting feedback from shoppers after the buying cycle had been completed. They were looking for a quick, agile, inexpensive mobile on-site survey solution that would enable them to capture purchase triggers and drivers by collecting feedback during the shopping process.

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National Retail Chain

shopper smallGold Research Inc. Saves Retail Chain $26,000 and 3 Months per Year on Store Intercepts and On-Site Surveys 

The Challenge

A national retail chain with 1,000 stores nationwide annually conducts store intercepts on paper at its 100 locations to keep a pulse on their shopper experiences. Prior to working with us, they were spending 3 months to conduct store intercepts, then 1 month to compile, clean and analyze data. It would take 4 months after the store intercepts were completed, before they would see their results. The client was also concerned that data was being “massaged” during cleaning.

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National Clothing Retailer

satisfaction smallTracking customer and in-store employee satisfaction for a Fortune 100 retail company

The Challenge

A national clothing retailer with more than 2,000 stores nationwide wanted to track the satisfaction and evolving needs of its customers and in-store employees on an annual basis.

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National Printer Manufacturer

staffing smallFind a bilingual researcher for annual recurring research projects

The Challenge

The nation’s leading printer manufacturer needed assistance with finding a strong, bilingual researcher who had to be based locally and could assist with annual recurring market research projects.

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