benefits from customer journey mapping - Gold Research

Agile Research – The Secret to Organizational Adoption

Agile Research – The Secret to Organizational Adoption At a recent market research conference of over 1,200 research and insights professionals, the #1 challenge they faced was their “inability to impact business direction and engage organizational leaders” through their market research and customer insights efforts.   VP’s and Directors str…
benefits from customer journey mapping - Gold Research

Measuring and Mapping Customer’s Emotional Journey

Measuring and Mapping Customer’s Emotional Journey In their best-selling book “The Power of Moments”, Chip and Dan Heath profile “Moments that Matter” and how these have significant impacts on customer loyalty and how “elevating the positive moments” have 9-times the impact of “minimizing the negative moments”. Moments are inherently emotion…
benefits from customer journey mapping - Gold Research

In-the-Moment Research – The Key to Customer Journey Insights

In-the-Moment Research – The Key to Customer Journey Insights Understanding the key moments in a shopper’s path-to-purchase or customer’s product usage journey is the foundation to designing the on-brand experience that leads to the growth and profitability of every company. Virtually all research and insights departments at companies perfor…
We have over 50+ years of combined experiences in market research, data analysis, new concept testing, research-support, journey mapping and intercepts

Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business

Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business Customer Journey mapping is a popular and effective tool that many companies are using to understand their customer’s experiences, pain points and touchpoint satisfaction.  Most companies love the fact that they can: Show the customer experience fr…
Gold Research has the resources to take your marketing research to the next level with store intercepts, report development, staffing and more

Stop Doing Yourself a Disservice by Doing Journey Mapping without Research

Stop Doing Yourself a Disservice by Doing Journey Mapping without Research Stop Doing Yourself a Disservice by Doing Journey Mapping without Research Customer Journey mapping is a popular tool and approach that many companies are using to better understand their customer’s experiences, pain points and satisfaction at individual touchpoints a…

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