We are an experienced team of researchers, project managers, and statisticians who have over 50 years of combined experiences in market research, data analysis, business consulting, and project management.
Our driven market research professionals focus on client service and fact finding. Gold Research professionals specialize on centering in on the client’s need for answers and utilizing the right tools for the right job. As experts in qualitative and quantitative research, we are able to quickly and efficiently customize our research tools for your specific needs.
At Gold Research, we are always pushing the envelope and challenging ourselves to develop stronger and more effective analytical tools for our clients. We are passionate about uncovering the answers you need to increase your business.
We are so experienced with research and analytics roles that we have also been tapped by many of our clients to help them find the right fit when they are looking to hire their in-house research professionals. To satisfy the need for this service, we decided to start a new division exclusively devoted to staffing for research and analytics roles. Thus making Gold Research the country’s first research company that also provides staffing. In other words, we are researchers looking for researchers!
Located in San Antonio, Texas, we are in a unique location to be very accessible to companies all over the USA.
The GoldResearch, Inc. Difference
Our People, Process & Technology set us apart.
Click each section below to learn more.
Our people make us different.
- Experience – Our senior research team has over 50 years of experience in quantitative and qualitative research
- Knowledgeable – We have experience in multiple industries including retail, CPG, food service, healthcare, manufacturing, technology, and financial services.
- National Coverage – Our trained team of 2,500+ surveyors has only one goal—to execute onsite research that yields powerful and actionable insights.
- Mobile Panel – Our respondents comprise 5 million B2B and B2C respondents, 18–65+ years, and range from senior executives to millennials.
- Multi-Lingual – Our surveyors and panelists are multi-lingual. We can survey in more than 100 languages including Spanish, French, Mandarin, etc.
- Expert Research Consulting – From questionnaire design, to data analysis, to report development, our focus is to collect data, distill insights, and present actionable items that can enable you to take your business to the next level.
Our process makes us different.
- Project Management – You work one-on-one with a Research Director who serves as your single point of contact, answers all queries, and ensures that your project is completed on budget and on time, everytime.
- Speed to Market – Because of our size and national exposure, we can be in the field within a matter of days, anywhere in the US, Canada, or globally, getting you results.
- Scalability – Our large fielding team, backed by cutting edge technology, enables us to collect and transmit real time customer data concurrently from multiple locations.
- Training – Each surveyor is trained on each project's unique specs such as screening criteria, right time to approach respondents, response rate expectations, incentive qualifications, etc.
- Testing – We are fanatical about testing and quality. Each surveyor is required to test the survey multiple times on their mobile devices to ensure that surveys are working properly and the data is being captured correctly. Surveyors are not allowed to enter the client facility if their test surveys have not been validated and approved by our research team.
- eTimesheets – During fielding onsite surveys, all surveyors are required to obtain electronic signatures of store management that are visible to us instantly. This is done to validate instore presence, shift start/end times, and correct locations. Timesheets presented also allow store management an opportunity to enter feedback on surveyors, in case of any concerns. Such concerns are flagged to our attention immediately for prompt action.
- 24/7 Monitoring – Incoming data is monitored by a team of senior researchers who look not only for typical survey issues, such as straight lining, completion rates, etc., but also watch for time to complete, start/end times, geo-stamping, verbatim quality, etc., to validate each response.
- Responsiveness – Our research team is constantly working to ensure that your project is completed as planned. During onsite research, we also call and stay connected with your store/location management to ensure that fielding is going per their expectations.
- 100% Guarantee – Above all, we guarantee our work 100%. So, in the event you are not satisfied with any of our services, we will redo it, or them, at no additional cost.
Our technology makes us different.
- Customizable – We can either develop a questionnaire that addresses your research objectives or program your existing surveys for use on our mobile devices. Surveys are kept engaging, fun, and interactive to ensure high response rates.
- Rich Data – In addition to generic ratings type questions, we also encourage customers to provide verbatims, pictures, and videos of their in-the-moment experiences with your business. Features, such as heat maps and location mapping, can also be included to enhance data richness.
- Multi-Lingual – We can create and program surveys in more than 100 languages including Spanish, French, Mandarin, etc.
- Location Verification via Geo Stamping – Our proprietary software, iGoldSMARTTM, stamps each incoming survey response with the location coordinates where the survey was entered, thus verifying that data is, in fact, being captured from the correct location.
- Offline Capable – iGoldSMARTTM enables our mobile survey devices to collect data even when no internet or cellular connection is available. This enables us to guarantee that the actual fielding experience remains uninterrupted at all times ensuring high response rates and superior data quality .
- Real-Time Insights Available – During each project, we provide you access to online data dashboards so you can view customer feedback in real-time across locations. You can also download anytime during fielding in Excel or CSV formats.
To work efficiently with our clients, our research professionals are divided into finely tuned teams of specialists:
- Research Team
- Data Processing and Analysis Team
- Project Management
- Staffing and Talent Acquisition (STA)
Organizations & Directories
Gold Research, Inc. is a member of the following organizations and industry research directories.