Gold Research Resources
Gold Research, Inc. is experienced in a broad spectrum of B2B and B2C research techniques. From deploying “in-the-moment” real-time surveys and audits, to journey mapping to providing ad-hoc research support, we serve as business consultants in a variety of qualitative and quantitative analytics research projects for companies of all sizes.
Over the years, we’ve seen that while a lot of businesses continue to invest in research, there are some mistakes that even the most experienced researchers make that have catastrophic results.
To help you avoid such research pitfalls, presented below are some of our proprietary e-books and webinars. You can access any of these by entering your information on the right.
Please take a look and do let us know your thoughts on our content. Your feedback is always appreciated!
Selecting The Right Journey Mapping Consultant – E-Book 1
In this e-book, you will learn:
– the 5 things you need to check for prior to hiring a journey mapping expert or company.
-whats lacking in most journey maps.
– the different journey mapping formats (and portions) that are critical to getting actionable results.
7 Deadly Pitfalls in Store Intercepts, On-Site Surveys and Mobile Research, and How to Avoid Them – E-Book 2
In this e-book, you will learn:
-Top 7 mistakes commonly made during survey intercepts, and how you can avoid them.
-Actual case studies of career-advancing results.
-Best practices from setup to reporting.
Looking For Market Research Assistance? 5 Things To Remember – E-Book 3
In this e-book, you will learn:
-Top five critical guidelines to help make the best decision when evaluating options for market research assistance.
-Actual case studies of career-advancing results.
-Best practices based on our 50+ years of research experiences.
75% Of Customer Journey Mapping Is Simply Bad Research – E-Book 4
-The top 5 mistakes made in most Customer Journey Mapping research.
-Why the voice of the customer must be part of the process.
-Why capturing “in-the-moment” decisions provide critical ah-ha insights.
Careless Intercept Vendor Selection Is Getting Good Researchers Fired! – Webinar
-Top 7 mistakes commonly made during survey intercepts, and how you can avoid them.
-Actual case studies of career-advancing results.
-Best practices from setup to reporting.
View Our e-Books and Webinars
Simply fill out the form to receive an email with a link providing access to our E-Books and Webinar.
